In the context of music, social representation refers to the ways in which musical content, lyrics, and artists contribute to the portrayal and interpretation of individuals, groups, and social issues. Music has the power to reflect, reinforce, or challenge societal norms, values, and narratives.
Whenever an event, group of people or issue is presented through a media text, it becomes a representation due to the fact that meaning is constructed through mise en scene, camera work, editing and sound and the entire truth of a matter can’t be fully presented. Often times, representation is constructed through the use of stereotypes to make issues, groups of peoples and events easier identify but this creates its own issues spoken about in a number of theories. Music videos, like any other media text, create representations that audiences use to create their own specific readings from and so I’m carrying out research into representation in music videos to determine how positive and negative representations are created in music videos, what techniques are used to do so, and how I can the information when constructing representation in my own music video.
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